In terms of business opportunities, the official accounts are the best-known way for a company to be present on WeChat and to make direct sales via the app. ![]() Start your MessengerPeople trial period now.Ĭhat App WeChat: Business Opportunities and FeaturesĪn important point for companies is the fact that 44% of the users spend more than 4 hours per day on WeChat. In comparison: WhatsApp has over 1.5 billion monthly active users globally. WeChat has 1.04 billion monthly active users ( as of 2018). This gives WeChat messenger place 4 out of the top 9 Messaging Apps / Chat Apps globally (not including Apple’s iMessage) by monthly active users. This is emphasized by the fact that 83% of all smartphone users in China use WeChat and the penetration of smartphone usage has grown to 93% in the most important cities. This makes the app such a significant part of people’s lives, that it even far surpasses the popularity of WhatsApp in Europe – the integration into daily life is simply on a different level. In China, one is able to pay through WeChat, take out an insurance policy, schedule a mechanic, reserve a table at a restaurant, and even more. WeChat is a lot more than only a messenger. Its functional range is similar to the Japanese LINE messenger or Korean KakaoTalk Messenger. The messaging app, or better said chat app, WeChat, runs on iOS as well as Android. Third: Not only the QQ Messenger is owned by Tencent, but also WeChat, the even larger Chinese messenger, which is now part of the elite circle of messengers with “ Billions of MAUs“, which previously included only WhatsApp and Facebook. The idea behind is obvious: Teach Spotify & Co. Second: Tencent is about to go public on the US stock exchange with the daughter company Tencent Music. Dollar) just after Google, Apple, Amazon, Microsoft and ahead of Facebook! This was also the same year that the QQ Messenger, another Tencent daughter company, started its business.įor a rough estimate of the global reach and importance of Tencent, three points speak for themselves:įirst: Tencent ranks 5th in the world’s most valuable brands (brand value: 179 bn. The parent company, Tencent Holdings Limited, was founded in 1998. WeChat Messenger was first launched in 2011. What you should know about WeChat Messenger ![]() World of Messenger: Overview of the most important Messaging Apps! In the last article, we explored the different features of Japan’s #1 messenger, LINE. Today we will focus on WeChat Messenger, the green messaging app from China. In our series about Messaging Apps & Brands we take a look at the different business opportunities that a variety of messaging apps offer companies.
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